In order to produce great looking labels two things must happen. First, we must understand what the customer needs and expects.

What is “good artwork”? Good artwork is:

1. Electronic art (the quickest and most accurate)
   Electronic art can be sent to us on: 3-1/2" Floppy Disc, 100 MB Zip, CD-Rom, or E-mail
2. A film positive or negative containing no gray or fuzzy areas and sharp
   edges - Must be opaque
3. Flat as well as proportional to the finished size
4. A high contrast black and white (PMT)

NOTE: A good color proof to evaluate your label is a must for discovering any potential printing problems prior to the final film output. It's much better to discover problem areas there than on the press.